PSA to Run on Air and Be Featured on Lifetime and KIND’s Social and Digital Platforms To Help Bring Awareness to the Ongoing Family Separation Crisis
View PSA Below
Los Angeles, CA (October 14, 2021) – Lifetime is proud to partner with Kids in Need of Defense (KIND), the country’s preeminent nongovernmental organization devoted to the protection of unaccompanied and separated children, on a PSA featuring the cast from the network’s upcoming film Torn from Her Arms. Additionally, Lifetime is donating $10,000 to KIND, to help in their efforts to raise awareness to the ongoing issue of family separation at the border. The PSA, which features stars Judy Reyes, Fatima Molina, and Vicky Araico, will air on Lifetime following the premiere of Torn from Her Arms on October 30 at 8/7c and will run on both the network and KIND’s social and digital platforms.
“KIND is grateful to Lifetime for reminding audiences of the needless suffering caused by family separation. It’s pain that continues to this day as many children remain separated from their parents and live each day with this trauma,” said KIND President Wendy Young. “Lifetime’s generous support will help KIND’s continuing family reunification efforts and our representation of separated children. Torn from Her Arms depicts a policy that must never happen again and encourages us to consider a more humane treatment of the most vulnerable seeking safety at our borders.”
Amidst the ongoing crisis at the U.S. border, Torn from Her Arms depicts the harrowing true story of a mother and daughter who must find their way back to each other after being separated. Judy Reyes (Devious Maids, Claws) takes on the role of Thelma Garcia, a Texas Immigration lawyer who works tirelessly to reunite the pair, and Gloria Reuben (Mr. Robot, ER) portrays Pulitzer Prize-winning journalist ProPublica reporter, Ginger Thompson, who broke the story.
The movie follows Cindy Madrid (Fátima Molina, Who Killed Sara?) and her six-year-old daughter, Ximena (Camila Nuñez), who fled violence in El Salvador for safety in the U.S., only to be separated at the border as a part of the Administration’s Zero Tolerance Policy. Detained in detention centers in different states, Cindy and Ximena endured inhumane living conditions and inadequate medical care, but that was nothing compared to the emotional toll of being apart. Their story would gain national attention when a whistleblower leaked a gut-wrenching audiotape of six-year-old Ximena crying for her mother. The onslaught of media attention incited by Ginger’s story alerted the nation to the cruelties being committed against undocumented immigrant families at the border.